02·Explore

What is
TikTok Shop

TikTok Shop is a one-stop e-commerce solution for driving brand growth and sales directly on TikTok. With TikTok Shop, merchants can tap into a full commerce experience with the capability to upload products and manage everything from shipping to fulfillment and point of purchase.

0M

MAU on TikTok across Europe

*Monthly Active Users

Brands that are using TikTok Shop

Brands using TikTok Shop: L'Oréal, Ninja Kitchen, Garnier, Blissim, Creamy Fabrics, Carrefour, Aldous, Philips, Crocs, NYX, Cecotec, Oppo, Glitch Beauty, Nivea, Nabla

Four native ways to browse and buy

Click each card to discover more

TikTok Shop 
success strategies

1

ACE

Our framework for your seller success

A

Assortment

Right products, right price

C

Content

Engaging shoppable formats

E

Empowerment

Tools, creators & ads

drives GMV

Across every surface

Store & Product PageCreator Video & LiveSearch & Shop TabBrand Live & VideoMarketing & Ads
2

Creators are an important pillar of your growth on TikTok Shop

0%

of TikTok users find Creator content believable

71%

of TikTok users say authenticity made them buy

Target Plan

Invite targeted creators to promote your products with a custom commission rate.

Open Plan

This option allows all eligible affiliate creators to request free samples of your products.