02·Explore
What is
TikTok Shop
TikTok Shop is a one-stop e-commerce solution for driving brand growth and sales directly on TikTok. With TikTok Shop, merchants can tap into a full commerce experience with the capability to upload products and manage everything from shipping to fulfillment and point of purchase.
0M
MAU on TikTok across Europe
*Monthly Active Users
Brands that are using TikTok Shop

Four native ways to browse and buy
Click each card to discover more
TikTok Shop
success strategies
1
ACE
Our framework for your seller success
A
Assortment
Right products, right price
C
Content
Engaging shoppable formats
E
Empowerment
Tools, creators & ads
drives GMV
Across every surface
Store & Product PageCreator Video & LiveSearch & Shop TabBrand Live & VideoMarketing & Ads
2
Creators are an important pillar of your growth on TikTok Shop
Target Plan
Invite targeted creators to promote your products with a custom commission rate.
Open Plan
This option allows all eligible affiliate creators to request free samples of your products.